Skip to main content

Claromentis

From a legacy software presence to enterprise-ready SaaS presence—delivering a 200+ page migration and redesign without disruption.

Claromentis

About the Client

Claromentis is a UK-based digital workplace software provider, trusted by mid-to-large organizations worldwide. Their platform unites intranet, collaboration, e-learning, business process automation, and employee engagement into one integrated hub—helping teams streamline communication, share knowledge, and improve productivity. With a two-decade legacy and global customer base, Claromentis has established itself as a reliable partner for the modern digital workplace.

Solution

Website Migration + Modular HubSpot CMS Build

Industry

Sustainable Homebuilding + Certification + Workforce Training

Timeline

May–October 2024

HubSpot Products

CMS Hub | Forms | Lists | Automation

The Challenge

Claromentis had outgrown its existing website. While their platform was robust, their site no longer reflected the brand’s innovation or supported their growth goals.

Key hurdles included:


Outdated Visual Design
  • Text-heavy layouts with minimal white space.
  • A dated aesthetic that felt misaligned with modern SaaS standards.

Weak Content Hierarchy & Messaging
  • Messaging focused too much on product detail instead of customer benefits.
  • Long paragraphs buried Claromentis’ key differentiators.

Navigation Complexity
  • Overloaded menu structure with too many subsections.
  • Difficult for users to quickly locate solutions like digital workplace, intranet, or collaboration.

Low Conversion Focus
  • CTAs were inconsistent and lacked visual prominence.
  • Minimal use of trust-building elements such as customer proof, testimonials, or case studies.
Claromentis
Claromentis

Our Approach

hermitcrabs partnered with Claromentis to deliver a full-scale design and migration project, balancing storytelling with enterprise-scale technical execution.


Our process:

Discovery & Research
Discovery & Research
Style Tile & Design Direction
Style Tile & Design Direction
Homepage Redesign
Homepage Redesign
Inner Page Templates
Inner Page Templates
Navigation Simplification
Navigation Simplification
Conversion-Driven Elements
Conversion-Driven Elements
Migration at Scale
Migration at Scale
QA & Launch
QA & Launch

Discovery & Research

Benchmarked SaaS leaders, reviewed analytics, and audited the old site to pinpoint friction points.

Discovery & Research

Style Tile & Design Direction

Defined a refreshed palette, typography, and UI kit to establish a scalable, modern design system.

Style Tile & Design Direction

Homepage Redesign

Designed a hero-first, benefit-led homepage with bold visuals and clear value storytelling.

Homepage Redesign

Inner Page Templates

Created reusable structures for solutions, industries, and resources—ensuring hierarchy, consistency, and storytelling clarity.

Inner Page Templates

Navigation Simplification

Rebuilt the mega menu with logical groupings, simplifying discovery of solutions and resources.

Navigation Simplification

Conversion-Driven Elements

Added consistent, high-contrast CTAs across all pages. Integrated testimonials, case studies, and social proof to increase trust and drive demos.

Conversion-Driven Elements

Migration at Scale

Migrated 200–400+ pages (placeholder: confirm exact count) from [Placeholder: Original Platform] to HubSpot CMS. Ensured zero downtime, preserved SEO equity, and implemented redirects for clean performance.

Migration at Scale

QA & Launch

Conducted responsive, accessibility, and SEO testing before going live with a modernized, future-ready site.

QA & Launch

The Results

We worked closely with Claromentis’s brand manager to translate their new identity into a high-performance digital system, using HubSpot’s CMS at the core.

Claromentis’s new website launched with:

Modern Brand Positioning
List-Icon-White

Claromentis now presents itself as a sleek, forward-thinking SaaS leader.

Improved Usability
List-Icon-White

Simplified navigation makes solution discovery faster and more intuitive.

Conversion Potential Unlocked
List-Icon-White
Clear CTAs, structured landing pages, and benefit-led messaging set the stage for higher demo requests and lead capture.
SEO-Safe, Scalable Migration
List-Icon-White
Large-scale migration to HubSpot completed without downtime or SEO losses, creating a repeatable pattern Hermit Crabs can apply to other enterprise-scale projects.

Impact

This wasn’t just a redesign—it was a repositioning of Claromentis in the digital workplace space. By migrating hundreds of pages into HubSpot

This project wasn’t just about migration—it was about repositioning Claromentis as a global SaaS competitor. The new HubSpot site proved Hermit Crabs’ ability to handle large-scale enterprise redesigns while balancing storytelling, technical integrity, and conversion strategy.

By delivering this transformation, Hermit Crabs proved its capability to deliver enterprise-grade design, migration, and conversion-driven strategy, reinforcing its role as the trusted partner for ambitious SaaS brands.

Built by hermitcrabs

We partner with enterprise SaaS providers like Claromentis to modernize large-scale digital ecosystems on HubSpot. From complex 200+ page migrations to design-driven revamps, our expertise ensures stability, scalability, and an elevated brand presence that supports long-term growth.