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Enerquality

We build high-converting, scalable websites on HubSpot that are designed for performance, automation, and clarity, so your business can focus on what matters: GROWTH

Enerquality

How Hermit Crabs Revamped EnerQuality’s Website and Set the Stage for a Scalable, HubSpot-Powered Ecosystem

From static legacy pages to a modular, editable foundation that now powers certifications, EQ Learning, and more.

Client Overview

The Challenge

Our Approach

The Results

Testimonial

What’s Next

About the Client

**EnerQuality** is Canada’s #1 authority on energy-efficient housing. With 25+ years of industry leadership, they certify high-performance homes, deliver training to builders, and shape policy through sustainability-driven partnerships.

Their flagship programs — ENERGY STAR® for New Homes, Net Zero, and R-2000 — help builders meet tomorrow’s standards today, while delivering greener, healthier, and more comfortable homes to Canadian families.

Solution

Website Migration + Modular HubSpot CMS Build

Industry

Sustainable Homebuilding + Certification + Workforce Training

Timeline

May–October 2024

HubSpot Products

CMS Hub | Forms | Lists | Automation

Results

We worked closely with EnerQuality’s brand manager to translate their new identity into a high-performance digital system, using HubSpot’s CMS at the core.

EnerQuality’s new website launched with:

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A bold new identity, fully integrated with HubSpot
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Editable templates their team could own and operate
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Lead capture pipelines tied to certification, training, and contact
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A streamlined experience for both home certification and EQ Learning (training for builders and professionals)
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A seamless base for future systems — LMS, product catalog, awards site

What Came Next

This project quickly evolved into a long-term partnership. Following the website rebuild, we went on to co-create:

Each of these will be detailed in future case studies — stay tuned.

Awards Microsite

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Annual digital platform celebrating high-performance home innovation

EnerQuality LMS

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A custom course platform for builders and professionals
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Product Catalog with Governance Layers
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Vendor submissions, leadership approval, consumer-facing filters

Built by Hermit Crabs

We help mission-driven teams launch scalable, flexible, no-code ecosystems on HubSpot and fast.
From websites to entire digital products, we work like a partner, not a vendor.