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EnerQuality

How hermitcrabs Revamped EnerQuality’s Website and Set the Stage for a Scalable, HubSpot-Powered Ecosystem

Enerquality

From static legacy pages to a modular, editable foundation that now powers certifications, EQ Learning, and more.

About the Client

EnerQuality is Canada’s #1 authority on energy-efficient housing. With 25+ years of industry leadership, they certify high-performance homes, deliver training to builders, and shape policy through sustainability-driven partnerships.

Their flagship programs — ENERGY STAR® for New Homes, Net Zero, and R-2000 — help builders meet tomorrow’s standards today, while delivering greener, healthier, and more comfortable homes to Canadian families.

Solution

Website Migration + Modular HubSpot CMS Build

Industry

Sustainable Homebuilding + Certification + Workforce Training

Timeline

May–October 2024

HubSpot Products

CMS Hub | Forms | Lists | Automation

The Challenge

EnerQuality came to us with a bold mission:


Transform their existing website which was static, difficult to update, and not designed to scale — into a modern, flexible, and performance-focused experience.

They had just completed a visual rebrand, with a brand manager onboard and guidelines ready.

Key goals included:


hermitcrabs partnered with EnerQuality to build a scalable content system that would:

  • Migrate legacy content into a modular design framework
  • Rebuild navigation to speak clearly to builders, consumers, and professionals
  • Develop editable, reusable HubSpot modules that their internal team could own
  • Structure site logic to support future integrations: EQ Learning, vendor governance, certification tracking
  • Preserve SEO structure, improve performance, and set up lead flows
Enerquality Old Version
Enerquality

Solution

We worked closely with EnerQuality’s brand manager to translate their new identity into a high-performance digital system, using HubSpot’s CMS at the core.


Here’s how we tackled it

Solution
Component Library
Solution
Multi-path Navigation
Solution
Page Templates
Solution
EQ Learning Integration
Solution
Lead Funnels
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Testing + QA

Component Library

Built a full suite of modular content blocks — CTA banners, program highlights, course cards, resource blocks — all editable in HubSpot’s drag-and-drop UI.

Component Library

Multi-path Navigation

Created clear routes for builders, homeowners, and professionals — making it easy for each audience to get what they need.

Multi-path Navigation

Page Templates

Designed flexible page templates for Programs, Training (EQ Learning), Events, and News, making new content rollouts painless.

Page Templates

EQ Learning Integration

Built a dedicated learning page that showcased upcoming trainings, made it easy to explore course options, and gave the EnerQuality team the tools to update offerings regularly. Over 10,000 professionals have trained with EnerQuality — so this section had to balance credibility with conversion.

EQ Learning Integration

Lead Funnels

Integrated HubSpot Forms + Lists to capture inquiries across programs, courses, and contact touchpoints.

Lead Funnels

Testing + QA

Ensured every module worked responsively, followed accessibility best practices, and performed fast.

Testing + QA

Results

We worked closely with EnerQuality’s brand manager to translate their new identity into a high-performance digital system, using HubSpot’s CMS at the core.

EnerQuality’s new website launched with:

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A bold new identity, fully integrated with HubSpot
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Editable templates their team could own and operate
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Lead capture pipelines tied to certification, training, and contact
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A streamlined experience for both home certification and EQ Learning (training for builders and professionals)
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A seamless base for future systems — LMS, product catalog, awards site

What Came Next

This project quickly evolved into a long-term partnership. Following the website rebuild, we went on to co-create:

Each of these will be detailed in future case studies — stay tuned.

Awards Microsite

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Annual digital platform celebrating high-performance home innovation

EnerQuality LMS

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A custom course platform for builders and professionals

Product Catalog with Governance Layers

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Vendor submissions, leadership approval, consumer-facing filters

Built by hermitcrabs

We help mission-driven teams launch scalable, flexible, no-code ecosystems on HubSpot and fast.
From websites to entire digital products, we work like a partner, not a vendor.