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Jet OUT

From static content to a luxury-grade booking engine—delivering a seamless HubSpot-integrated platform for private aviation co-owners.

Jet OUT

About the Client

Jet OUT is a U.S.-based private aviation company pioneering an innovative co-ownership and leasing model for private jets. By combining fractional ownership with tailored leasing, Jet OUT democratizes private aviation access while maintaining the exclusivity, efficiency, and luxury expected of the industry. Their vision is to simplify the complexities of private travel, making booking and ownership experiences frictionless, digital-first, and aligned with the premium standards of the market.

Solution

Custom flight booking calculator with serverless backend logic and HubSpot CRM integration, designed to deliver a luxury co-owner experience while capturing high-value prospects

Industry

Private Aviation | Luxury Travel | Technology-Enabled Services

Timeline

May–October 2024

HubSpot Products

CMS Hub | CRM | Automation | Workflows

The Challenge

No Interactive Booking Workflow
  • The existing website served as a marketing brochure with no digital flight-booking capability.
  • Co-owners had no direct way to book flights online, creating friction in an otherwise premium brand experience.

Complex Ownership Verification
  • A booking system needed to validate if the user was a JetOut co-owner within HubSpot CRM.
  • If verified → booking should succeed seamlessly.
  • If not → users should be redirected into a co-ownership inquiry flow, converting interest into qualified leads.
Filters & Information Architecture
  • Flight booking involved multiple variables—origin, destination, time, aircraft, passenger details, baggage, and carry-ons.
  • Required a structured, user-friendly interface to ensure clarity without overwhelming the user.

Luxury-Grade Design Expectations
  • The interface needed to reflect Jet OUT’s premium aviation brand.
  • Balance between elegance and technical complexity was paramount.

Scalability & HubSpot Integration
  • Booking logic needed to integrate seamlessly with HubSpot CRM, enabling automated workflows for sales teams.
  • The system had to be scalable for future services and device-responsive for executives booking on the go.
Jet OUT
Jet OUT

Our Approach

hermitcrabs designed and engineered JetOut’s flight booking calculator as both a luxury digital product and a conversion engine, merging design excellence with backend logic.


Research & Experience Mapping

We mapped the entire co-owner booking journey, adapting familiar airline booking behaviors into JetOut’s premium context:

Landing Page
Landing Page
Flight Listing Page
Flight Listing Page
Detail Page
Detail Page
Booking Form (Calculator Flow)
Booking Form (Calculator Flow)
Submission & Verification
Submission & Verification

Our Approach

hermitcrabs designed and engineered JetOut’s flight booking calculator as both a luxury digital product and a conversion engine, merging design excellence with backend logic.


Research & Experience Mapping

We mapped the entire co-owner booking journey, adapting familiar airline booking behaviors into JetOut’s premium context:

Landing Page

  • Introduced the booking experience with clear framing for co-owners.
  • Differentiated messaging: “Book Your Flight as a Jet OUT Co-Owner” vs “Explore Co-Ownership Opportunities.”

Flight Listing Page

  • Displayed all available and empty-leg flights.
  • Included intuitive filters for departure, arrival, aircraft type, and time.
  • Designed for quick scanning and high clarity.

Detail Page

  • Comprehensive flight information: route, schedule, jet model, available seats, baggage limits.
  • Clear “Book Now” CTA initiating the calculator + form flow.

Booking Form (Calculator Flow)

  • Structured like a luxury airline engine but adapted for JetOut’s business logic.
  • Input fields included:
    • Pre-filled flight route & timing
    • Passenger names and counts
    • Baggage and carry-on details
    • Personal information (contact, co-owner ID)
  • Designed for simplicity, accuracy, and premium feel.

Submission & Verification

  • On submit, serverless backend verified user data against HubSpot CRM:
    • If Verified Co-Owner: Flight booking confirmed → success message displayed instantly → sales team notified via HubSpot workflow.
    • If Not Co-Owner: Redirected to a Co-Ownership Inquiry Page, reframing booking intent into a strategic sales conversation.

This mapping ensured the system felt familiar yet exclusive—a seamless bridge between air-ticket booking and JetOut’s unique co-ownership model.

Landing Page

  • Introduced the booking experience with clear framing for co-owners.
  • Differentiated messaging: “Book Your Flight as a Jet OUT Co-Owner” vs “Explore Co-Ownership Opportunities.”
Landing Page

Flight Listing Page

  • Displayed all available and empty-leg flights.
  • Included intuitive filters for departure, arrival, aircraft type, and time.
  • Designed for quick scanning and high clarity.
Flight Listing Page

Detail Page

  • Comprehensive flight information: route, schedule, jet model, available seats, baggage limits.
  • Clear “Book Now” CTA initiating the calculator + form flow.
Detail Page

Booking Form (Calculator Flow)

  • Structured like a luxury airline engine but adapted for JetOut’s business logic.
  • Input fields included:
    • Pre-filled flight route & timing
    • Passenger names and counts
    • Baggage and carry-on details
    • Personal information (contact, co-owner ID)
  • Designed for simplicity, accuracy, and premium feel.
Booking Form (Calculator Flow)

Submission & Verification

  • On submit, serverless backend verified user data against HubSpot CRM:
    • If Verified Co-Owner: Flight booking confirmed → success message displayed instantly → sales team notified via HubSpot workflow.
    • If Not Co-Owner: Redirected to a Co-Ownership Inquiry Page, reframing booking intent into a strategic sales conversation.

This mapping ensured the system felt familiar yet exclusive—a seamless bridge between air-ticket booking and JetOut’s unique co-ownership model.

Submission & Verification

User Flow Customization

The booking calculator was more than a form; it was a dual-purpose conversion engine, balancing co-owner convenience with prospect acquisition.

  • Flight Selection: From the listing page, users selected a route and aircraft.
  • Detail Review: Viewed specifications, passenger allowances, baggage limits, and timing.
  • Booking Calculator Form: Entered all details typically found in a commercial booking (passengers, baggage, personal data), packaged in a clean, premium design.
  • Verification Logic: Serverless backend queried HubSpot CRM to identify user status.
    • Path A — Co-Owner: Immediate confirmation with success message; internal sales team automatically alerted.
    • Path B — Not a Co-Owner: Redirect to a tailored inquiry page presenting JetOut’s co-ownership model and capturing intent as a high-quality lead.

The end result:

Every submission—whether booking or inquiry—generated business value.

  • For co-owners → a frictionless flight booking system that elevated their JetOut experience.
  • For prospects → a subtle but effective funnel introducing them to JetOut’s ownership and leasing opportunities.

The Results

We worked closely with Jet OUT’s brand manager to translate their new identity into a high-performance digital system, using HubSpot’s CMS at the core.

Jet OUT’s new website launched with:

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Premium Digital Experience: A booking tool reflecting the exclusivity and elegance of Jet OUT’s brand.

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Seamless Co-Owner Flow: Verified owners could now book flights instantly without upfront payment.

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Intelligent Lead Capture: Non-owners redirected into tailored ownership funnels, feeding high-intent leads directly into HubSpot.

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Operational Efficiency: Automated workflows improved sales follow-up and eliminated manual booking friction.

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Scalable Foundation: Modular design and serverless backend logic prepared JetOut for future enhancements.

Impact

The Jet OUT booking calculator transformed the website from a static marketing presence into an interactive, conversion-ready digital product.

By combining design-heavy front-end craftsmanship with serverless HubSpot-integrated logic, hermitcrabs delivered a solution that both enhanced the luxury co-owner experience and created a direct pipeline for new prospects.

Built by hermitcrabs

We help luxury and high-growth brands like Jet OUT merge design excellence with HubSpot-powered automation—building digital experiences that are as functional as they are aspirational.

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