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Liquivida

From scattered services to a premium, conversion-driven wellness brand—delivering a modern site that boosts bookings and franchise growth.

Liquivida

Liquivida Website Revamp & Digital Transformation

About the Client

The Challenge

Our Approach

The Results

Impact

About the Client

Liquivida® is a leading U.S. wellness and anti-aging franchise, offering a comprehensive portfolio of services including IV therapy, medical aesthetics, weight-loss solutions, hormone replacement therapy, and advanced longevity programs. With multiple locations nationwide, Liquivida is recognized as a trusted brand in preventive health and modern wellness, serving a diverse client base through high-quality, medically supervised care.

Solution

Full website revamp with modern UI, improved content hierarchy, and conversion-focused funnels for bookings and franchising

Industry

Wellness | Preventive Health | Medical Aesthetics

Timeline

May–October 2024

HubSpot Products

CMS Hub | Automation | Analytics

The Challenge

Fragmented Content Hierarchy
  • Service information scattered with no clear funnel
  • Homepage overloaded with competing CTAs (“Book Now,” “Franchise,” “Memberships”)
  • Lack of categorization made it difficult for new visitors to navigate services

Outdated User Experience
  • Stock-style imagery and rigid page structures
  • Limited whitespace and poor typography hierarchy reduced readability
  • Visual identity did not reflect a premium wellness and lifestyle brand
Navigation Complexity
  • Mega menu lacked intuitive grouping of services, memberships, and franchising
  • Key resources were buried, frustrating users and slowing decision-making

Conversion Barriers
  • Calls-to-action were inconsistent across the site
  • Booking flow lacked visibility, leading to user drop-offs
  • Franchise opportunities, a major growth driver, were underrepresented
Liquivida
Liquivida

Our Approach

hermitcrabs re-architected Liquivida’s digital presence with a focus on clarity, professionalism, and measurable business outcomes.


Our process:

Liquivida
Research & Discovery
Liquivida
Design System & Visual Direction
Liquivida
Content Hierarchy & Navigation
Liquivida
Homepage Redesign
Liquivida
Service & Inner Pages
Liquivida
Iteration & Client Collaboration
Liquivida
Development & QA
Liquivida
Launch & Monitoring

Our Approach

hermitcrabs re-architected Liquivida’s digital presence with a focus on clarity, professionalism, and measurable business outcomes.


Our process:

Research & Discovery

  • Conducted a full site audit to identify usability issues and gaps
  • Benchmarked leading wellness and healthcare brands for design and conversion practices
  • Defined user journeys for both service clients and franchise prospects

Design System & Visual Direction

  • Established a modern design system with refined typography, whitespace, and high-end lifestyle imagery
  • Introduced a wellness-inspired color palette aligned with premium healthcare positioning

Content Hierarchy & Navigation

  • Reorganized services into clear verticals: IV Therapy, Medical Aesthetics, Weight Loss, Hormone Therapy, and Wellness Testing
  • Implemented a streamlined mega menu, ensuring direct access to services, locations, memberships, and franchising

Homepage Redesign

  • Designed a focused hero section driving users immediately toward bookings or franchising
  • Balanced visibility between Liquivida’s service offerings and franchise opportunities
  • Added trust-building modules highlighting benefits, credibility, and testimonials

Service & Inner Pages

  • Dedicated service pages with scannable layouts, strong CTAs, and supporting visuals
  • Franchise and membership pages restructured around clear value propositions and lead capture

Iteration & Client Collaboration

  • Multiple review cycles with Liquivida’s leadership to refine UI, tone, and conversion strategy
  • Adjusted CTA placements and navigation based on real-time feedback

Development & QA

  • Delivered pixel-perfect files with responsive guidelines
  • Conducted cross-browser testing, mobile optimization, and performance enhancements

Launch & Monitoring

  • Seamless rollout with no downtime or SEO disruption
  • Post-launch analytics validated improvements in engagement and conversions

Research & Discovery

  • Conducted a full site audit to identify usability issues and gaps
  • Benchmarked leading wellness and healthcare brands for design and conversion practices
  • Defined user journeys for both service clients and franchise prospects
Research & Discovery

Design System & Visual Direction

  • Established a modern design system with refined typography, whitespace, and high-end lifestyle imagery
  • Introduced a wellness-inspired color palette aligned with premium healthcare positioning
Design System & Visual Direction

Content Hierarchy & Navigation

  • Reorganized services into clear verticals: IV Therapy, Medical Aesthetics, Weight Loss, Hormone Therapy, and Wellness Testing
  • Implemented a streamlined mega menu, ensuring direct access to services, locations, memberships, and franchising
Content Hierarchy & Navigation

Homepage Redesign

  • Designed a focused hero section driving users immediately toward bookings or franchising
  • Balanced visibility between Liquivida’s service offerings and franchise opportunities
  • Added trust-building modules highlighting benefits, credibility, and testimonials
Homepage Redesign

Service & Inner Pages

  • Dedicated service pages with scannable layouts, strong CTAs, and supporting visuals
  • Franchise and membership pages restructured around clear value propositions and lead capture
Service & Inner Pages

Iteration & Client Collaboration

  • Multiple review cycles with Liquivida’s leadership to refine UI, tone, and conversion strategy
  • Adjusted CTA placements and navigation based on real-time feedback
Iteration & Client Collaboration

Development & QA

  • Delivered pixel-perfect files with responsive guidelines
  • Conducted cross-browser testing, mobile optimization, and performance enhancements
Development & QA

Launch & Monitoring

  • Seamless rollout with no downtime or SEO disruption
  • Post-launch analytics validated improvements in engagement and conversions
Launch & Monitoring

The Results

We worked closely with Liquivida’s brand manager to translate their new identity into a high-performance digital system, using HubSpot’s CMS at the core.

Liquivida’s new website launched with:

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Improved Engagement: Streamlined hierarchy reduced bounce rates and improved time-on-site.

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Higher Conversions: Prominent, consistent CTAs increased booking completions

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Elevated Brand Perception: Modern, premium UI reinforced Liquivida’s leadership in wellness

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Franchise Growth: Dedicated funnel drove greater visibility and qualified franchise inquiries

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Optimized Mobile Experience: Mobile-first design supported users booking on the go

Impact

The redesigned digital platform positioned Liquivida as a market-leading wellness brand with a scalable, conversion-focused foundation. By aligning user experience with business priorities, hermitcrabs delivered a solution that not only improved engagement and bookings but also strengthened franchise growth—setting the stage for Liquivida’s continued national expansion.

Built by hermitcrabs

We help wellness and lifestyle brands like Liquivida transform their digital presence on HubSpot. By blending premium design with conversion-focused strategy, we deliver scalable websites that enhance customer engagement and accelerate franchise growth across markets.

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