Posted September 25 by Niranjan Reddy
Sep 25 by Niranjan Reddy

7 Steps to Secure a Website for Free in 2023

7 Steps to Secure a Website for Free in 2023 7 Steps to Secure a Website for Free in 2023


In the age where digital presence is crucial, prioritizing web security a step-by-step reference guide is imperative. With ever-evolving cyber threats, safeguarding your website isn't a choice but a necessity. Luckily, fortifying your site doesn't need to be costly. This blog post unveils 7 cost-effective steps to ensure your website's security in 2023.

1. HubSpot CMS: A Strong Foundation:

Your choice of a content management system (CMS) is fundamental to your website's security. In 2023, HubSpot CMS stands out as a robust option for businesses and individuals alike. It not only offers a user-friendly platform for managing content but also prioritizes security.

HubSpot CMS's security features include:

Regular Updates: HubSpot continuously updates its platform to address security vulnerabilities and improve overall performance. This proactive approach helps ensure that your website remains secure against emerging threats.

Web Application Firewall (WAF): HubSpot provides built-in WAF protection, which can help defend your site against common web-based attacks, such as cross-site scripting (XSS) and SQL injection. A WAF acts as a shield between your website and potential threats, filtering out malicious traffic before it reaches your server.

SSL Integration: HubSpot makes it easy to install SSL certificates, encrypting data transmission between your website and visitors' browsers. This encryption is vital for safeguarding sensitive information, such as login credentials and payment details.

Secure Hosting: HubSpot offers secure hosting services, reducing the risk of server-level vulnerabilities. Their servers are configured to meet industry standards for security and performance.

By choosing HubSpot CMS, you're laying a strong foundation for your website's security. It's a platform that not only simplifies content management but also takes proactive measures to protect your digital assets.

2. Get an SSL Certificate Installed:

Securing your website begins with ensuring that data transmitted between your server and your visitors' browsers is encrypted and protected from eavesdropping. This is where SSL certificates come into play.

An SSL (Secure Sockets Layer) certificate accomplishes the following:

Encryption: It encrypts the data exchanged between your website and visitors, making it incredibly challenging for hackers to intercept and decipher.

Trustworthiness: When your site has an SSL certificate, visitors see a padlock icon and "https://" in their browser's address bar. This visual indicator not only instills confidence in your website but also boosts your search engine rankings.

Data Integrity: SSL certificates also verify the integrity of data, ensuring that it hasn't been tampered with during transmission.

In 2023, many hosting providers offer free SSL certificates through services like Let's Encrypt. These certificates are easy to install and provide a foundational layer of security for your website. Ensuring your site is served over HTTPS is not only a security best practice but also a trust-building measure for your visitors.

3. Refresh Your Website Frequently:

The security of your website, as per web security guidelines, is intricately tied to the software it operates on. When software, plugins, and themes become outdated, they may harbor vulnerabilities that cybercriminals can leverage. Maintaining an up-to-date website is a fundamental security practice, aligning with web security guidelines, to thwart potential threats effectively.

Here's why this is essential:

Security Patches: Developers release updates and patches to address known security vulnerabilities. By keeping your CMS, plugins, and themes current, you apply these fixes, preventing potential exploits.

Compatibility: Newer versions of software often introduce improved compatibility with browsers and other technologies, ensuring your website functions smoothly and securely.

Performance: Updates can also boost your website's performance, which is crucial for user experience and search engine rankings.

Incorporate a routine for checking and applying updates into your website maintenance schedule. Most modern CMS platforms, including HubSpot, offer automatic updates or notifications when updates are available, making the process relatively straightforward.

4. Create Secure Passwords:

As outlined in web security techniques, establishing robust passwords is a foundational aspect of website security. Weak passwords serve as an open invitation to hackers. Strengthening your website's defenses involves:

Complexity is Key: Encourage your team, and yourself, to use complex passwords. A strong password typically includes a combination of upper and lower-case letters, numbers, and special characters. Avoid easily guessable information like birthdays, names, or common words.

Password Length Matters: Longer passwords are more secure. Aim for at least 12 characters. Longer passwords are exponentially harder for hackers to crack using brute force attacks.

Password Manager: Consider using a password manager, which is a free or low-cost tool that generates, stores, and auto fills your passwords securely. These tools ensure that you don't have to remember complex passwords while keeping your accounts safe.

Multi-Factor Authentication (MFA): Implement MFA wherever possible. MFA adds an extra layer of security by requiring users to provide two or more authentication factors, such as a password and a one-time code sent to their mobile device. Even if someone knows the password, they won't be able to access the account without the second factor.

5. Maintain Regular Site Backups:

Website backups are your insurance policy against data loss, whether due to cyberattacks, server failures, or accidental deletions. Here's how to go about it:

Scheduled Backups: Set up a schedule for automated backups. Daily or weekly backups are common, but the frequency should match your website's update frequency. Many hosting providers offer free backup services.

Off-site Storage: Store your backups in a location separate from your web server. Cloud storage or external hard drives are good options. This ensures that even if your server is compromised, your backups remain safe.

Test Restores: Periodically, test the restoration process to ensure your backups are working correctly. A backup is only useful if you can successfully restore your website from it.

6. Develop Your Staff

Cybersecurity isn't just about technology; it's also about the people using it. Properly trained staff can be a strong defense against cyber threats:

Security Awareness Training: Provide training on security best practices. Teach your team how to recognize phishing emails, suspicious links, and the importance of not sharing sensitive information online.

Access Control: Implement strict access control policies. Limit access to sensitive areas of your website to only those who require it. This minimizes the risk of unauthorized access or accidental data exposure.

Incident Response Plan: Create and communicate an incident response plan. Make sure your team knows what to do in case of a security breach. A well-executed plan can minimize the impact of an attack.

Continuous Learning: Cyber threats evolve constantly. Encourage your staff to stay informed about the latest security trends and vulnerabilities. This awareness will help them adapt to new threats as they emerge.

7. Scan Repeatedly and Implement Security Tools:

"Scan Repeatedly and Implement Security Tools" is a crucial step in safeguarding your website. It involves regularly scanning your website for vulnerabilities and implementing security tools to fortify its defenses.

Regular Scanning: Continuously scanning your website with security tools like Sucuri SiteCheck, Wordfence Security, or HubSpot Security Scanner helps identify potential weaknesses, malware, or suspicious activities. This proactive approach allows you to catch and address security issues before they can be exploited by malicious actors.

Implementing Security Tools: Utilizing security tools is essential for real-time monitoring and protection. These tools offer insights, alerts, and recommendations to bolster your website's security posture. Additionally, consider implementing a Web Application Firewall (WAF) to filter incoming traffic and thwart common cyberattacks.

Bonus Tip: Implement a Web Application Firewall (WAF)

"While it's important to note that it may not be entirely cost-free, a Web Application Firewall (WAF) is a powerful addition to your arsenal of web security methods. Numerous hosting providers provide complimentary basic WAF protection. This method effectively filters out malicious traffic and provides an additional layer of defense, particularly against threats like SQL injection and Distributed Denial of Service (DDoS) attacks."


Securing your website doesn't have to be an expensive endeavor. By following these 7 steps and leveraging free security tools and resources, you can significantly enhance your website's protection in 2023. Remember that website security is an ongoing process, and staying vigilant is key to keeping your digital presence safe from evolving threats.

Niranjan Reddy
Niranjan Reddy leads Hermitcrabs, Inc, an B2B Tech Inbound Marketing agency and eCommerce Agency, Google Certified & HubSpot partner. Who specialize in helping some of the world's largest B2B enterprise tech, tech Start-ups, professional service, and pharmaceutical companies increase and nurture their sales and marketing pipelines. Hermitcrabs, core services include inbound marketing, sales enablement, account-based marketing, modern lead generation digital strategies and web development in HubSpot COS, Wordpress, Magento, and Shopify.