Posted September 24 by Niranjan Reddy
Sep 24 by Niranjan Reddy

10 Top Selling Platforms for Your Ecommerce Business in India

10 Top Selling Platforms for Your Ecommerce Business in India 10 Top Selling Platforms for Your Ecommerce Business in India


In the thriving realm of ecommerce, selecting the best ecommerce selling platforms for your online business in India is absolutely vital. With the explosive growth of ecommerce in recent years, making the right choice among these platforms can significantly impact the success of your venture. To aid you in making an informed decision, we've curated a list of the 10 best ecommerce selling platforms for your business in India.

Best Selling Platforms:


1. HubSpot CMS:

HubSpot CMS stands out as one of the most powerful and versatile ecommerce sales platforms available today. It boasts an extensive set of features that cater to businesses aiming to establish a strong online presence. What distinguishes HubSpot is its holistic approach, addressing not only ecommerce but also excelling in inbound marketing. Let's delve deeper into its capabilities:

  • Customizability:

    HubSpot CMS is known for its high level of customizability. It provides users with the ability to create tailored, unique online stores that align with their brand identity. You can tweak and adjust nearly every aspect of your website.

  • Marketing Integration:HubSpot CMS seamlessly integrates with HubSpot's suite of marketing tools, which includes email marketing, social media management, SEO optimization, and more. This integration helps you manage your marketing efforts more efficiently.

  • Content Management:The platform comes with an intuitive content management system, making it easy to create and edit content on your website. This is particularly useful for businesses that want to maintain a blog or publish informative articles to attract and engage customers.

  • SEO Optimization:HubSpot CMS offers strong SEO capabilities, allowing you to optimize your website for search engines effectively. This is crucial for driving organic traffic to your online store.

2. Squarespace:

Squarespace is a popular choice for businesses that prioritize aesthetics and want to create visually stunning online stores. It's known for its user-friendly interface and elegant templates:

  • Template Designs:Squarespace offers a variety of professionally designed templates that are visually appealing. These templates are fully customizable, allowing you to create a unique online store that reflects your brand's personality.

  • User-Friendly:The platform is designed with ease of use in mind. Even those with minimal technical skills can create and manage their online stores efficiently.

  • Integrated Ecommerce Features:Squarespace provides integrated ecommerce features, including secure payment options, inventory management, and order processing. This ensures a smooth shopping experience for your customers.

  • Customer Support:Squarespace offers excellent customer support, which can be vital when you encounter technical issues or need assistance with your online store.

3. Square Online:

Square Online is an ideal choice for businesses looking to bridge the gap between their physical and online stores. It's designed to seamlessly integrate with Square's point-of-sale system, making it a great option for brick-and-mortar retailers:

  • Integration with Square POS:If you already use Square for your in-store sales, Square Online provides a streamlined solution to expand your business online. Inventory management becomes more efficient as your physical and online sales sync seamlessly.

  • Online Ordering:Square Online includes features for online ordering, which is essential for businesses offering takeout, delivery, or curbside pickup. This functionality helps you adapt to changing consumer preferences, especially in a post-pandemic world.

  • Inventory Management:Efficient inventory management is crucial for any ecommerce business. Square Online simplifies this process, allowing you to keep track of your products accurately.

4. Ecwid:

Ecwid is a user-friendly ecommerce platform that's particularly suitable for small businesses and those looking for a quick and straightforward way to start selling online:

  • Easy Integration:One of Ecwid's standout features is its ease of integration. You can add Ecwid to your existing website, blog, or social media profiles without much hassle. This makes it a cost-effective option for businesses looking to start selling online rapidly.

  • Mobile-Friendly:

    With the increasing number of mobile shoppers, Ecwid ensures that your online store is mobile-responsive. Customers can easily browse and make purchases on their smartphones and tablets.

  • Payment Options:Ecwid offers a variety of payment options, including major credit cards, PayPal, and various local payment methods, making it convenient for customers from different regions.

  • Scalability:While it's great for getting started quickly, Ecwid also scales with your business. As your online store grows, you can add more products, customize your store further, and explore advanced features.

5. Shopify:

Shopify stands as one of the most popular and reliable ecommerce platforms globally. It is known for its user-friendly interface and comprehensive set of features. With Shopify, setting up an online store becomes a streamlined process. It offers a range of customizable templates, ensuring that your store looks unique and professional.

When it comes to the best ecommerce sales platforms, Shopify shines brightly due to its robust and secure payment system that seamlessly integrates with multiple payment gateways. This guarantees a seamless and dependable transaction experience for both you and your valued customers.

6. Wix:

Wix is a versatile website builder that incorporates ecommerce capabilities. Its primary strength lies in its intuitive drag-and-drop editor, making it an excellent choice for those without extensive technical skills. With Wix, you can choose from a wide array of templates, allowing you to create a visually appealing and functional online store.

Wix provides a secure and customizable ecommerce platform, making it suitable for businesses of all sizes. It also offers various marketing tools to help you promote your products effectively. Additionally, Wix provides reliable hosting services, ensuring that your site runs smoothly.

7. Weebly:

Weebly is a user-friendly platform, ideal for beginners looking to set up an online store. It features a simple drag-and-drop website builder that requires no coding knowledge. Weebly also offers ecommerce capabilities, allowing you to sell products and manage your inventory seamlessly.

Affordability is one of Weebly's major advantages, making it an attractive option for startups or small businesses. The platform provides a range of templates and customizable designs, allowing you to create a professional-looking store without breaking the bank. Weebly also offers reliable hosting services and provides essential ecommerce features to get your business off the ground.

8. BigCommerce:

BigCommerce caters to businesses with ambitious growth plans. It is a feature-rich platform that offers robust SEO capabilities, ensuring your store ranks well in search engine results. This can significantly enhance your online visibility and drive more organic traffic to your store.

Scalability is a key strength of BigCommerce. It can handle large inventories and high transaction volumes, making it suitable for businesses with aggressive expansion goals. The platform also provides a wide array of customization options, allowing you to tailor your store to meet your specific needs.

9. WooCommerce:

WooCommerce is a plugin designed specifically for WordPress users. If you already have a WordPress website, WooCommerce seamlessly integrates with it, transforming your site into a fully functional online store. This plugin is highly customizable, providing a range of extensions and themes to enhance your store's functionality and appearance.

WooCommerce is a cost-effective solution, particularly for businesses already familiar with the WordPress environment. It offers a range of features, including inventory management, secure payment gateways, and various shipping options. With its extensive community and support resources, WooCommerce provides an excellent foundation for your ecommerce venture.

10. Big Cartel:

Big Cartel is a niche platform designed for artists, makers, and independent creators. It caters to businesses with a limited product range, making it an ideal choice for those with unique, handcrafted items. Big Cartel focuses on simplicity, providing a straightforward setup process and an easy-to-use interface.

While it may not have the extensive features of larger platforms, Big Cartel excels in its specific niche. It allows creators to showcase their products effectively and manage their inventory with ease. This platform's affordability and user-friendly approach make it an attractive option for independent artists looking to sell their creations online.

Tips for Building Your Store:

  • Prioritize mobile responsiveness to cater to the increasing number of mobile shoppers.
  • Invest in high-quality product images and descriptions to enhance the shopping experience.
  • Implement a user-friendly checkout process with multiple payment options.
  • Utilize social media and digital marketing to drive traffic to your store.


Best Practices for Online Selling:

  • Offer excellent customer support to build trust and loyalty.
  • Optimize your website for search engines to improve visibility.
  • Utilize email marketing to engage with your customers and promote new products.
  • Incorporate a secure and user-friendly payment gateway within your ecommerce selling platforms to enhance conversion rates.


Selecting the right ecommerce platform is a pivotal decision for your online business in India. Consider your specific needs, budget, and growth plans when making your choice. Whether you opt for HubSpot CMS, Shopify, or any other platform on our list, remember that success in ecommerce requires dedication, excellent customer service, and continuous adaptation to market trends.

Niranjan Reddy
Niranjan Reddy leads Hermitcrabs, Inc, an B2B Tech Inbound Marketing agency and eCommerce Agency, Google Certified & HubSpot partner. Who specialize in helping some of the world's largest B2B enterprise tech, tech Start-ups, professional service, and pharmaceutical companies increase and nurture their sales and marketing pipelines. Hermitcrabs, core services include inbound marketing, sales enablement, account-based marketing, modern lead generation digital strategies and web development in HubSpot COS, Wordpress, Magento, and Shopify.