Posted September 26 by Niranjan Reddy
Sep 26 by Niranjan Reddy

Top 10 Sales Integrations for HubSpot

Top 10 Sales Integrations for HubSpot Top 10 Sales Integrations for HubSpot


In today's fast-paced business environment, having a comprehensive and efficient sales and marketing platform is crucial for success. HubSpot has emerged as one of the leading solutions for businesses looking to streamline their sales and marketing efforts. Its user-friendly interface and robust features make it a popular choice among sales teams. However, to truly supercharge your sales processes, you need to integrate HubSpot with other tools and services. In this blog post, we will explore the top 10 sales integrations for HubSpot that can help your business thrive.

1. Salesforce Integration:

Salesforce HubSpot integration revolutionizes the CRM landscape by seamlessly merging the capabilities of these two leading platforms, yielding a potent fusion of marketing and sales functions. Here's why it's a game-changer:

  • Streamlined Data Management: 

With this integration, you can ensure that your sales and marketing teams have access to the same up-to-date customer data. This alignment reduces duplication of effort and ensures that leads are nurtured effectively.

  • Sales Automation: 

HubSpot can feed leads, contacts, and opportunities directly into Salesforce, allowing your sales team to prioritize and manage them efficiently. This automation eliminates manual data entry and reduces the risk of errors.

  • Reporting and Analytics: 

By integrating these two platforms, you can generate comprehensive reports that provide insights into your sales and marketing performance. You'll have a clearer picture of what's working and where improvements are needed.

2. Mailchimp Integration:

Email marketing remains a potent tool for engaging with your audience and driving sales. The integration between HubSpot and Mailchimp offers several benefits:

  • Email List Segmentation: 

HubSpot's segmentation capabilities combined with Mailchimp's email marketing prowess allow you to create highly targeted email campaigns. You can send personalized content to specific segments of your audience, increasing the chances of conversion.

  • Automation: 

This integration enables you to set up automated email workflows based on user behavior, ensuring that leads receive relevant content at the right time. For example, you can send follow-up emails to leads who have interacted with your website or clicked on a particular link.

  • Tracking and Analytics: 

By integrating Mailchimp with HubSpot, you can monitor email open rates, click-through rates, and conversion rates from within HubSpot's dashboard. This consolidated data provides a holistic view of your marketing efforts.

3. Zoom Integration:

To streamline the scheduling and execution of virtual meetings, sales professionals can enhance their remote work toolkit to install sales extension HubSpot, which seamlessly integrates with Zoom. The integration of HubSpot with Zoom simplifies the process of scheduling and conducting virtual meetings:

  • Effortless Meeting Scheduling: 

With this integration, you can schedule Zoom meetings directly from HubSpot, saving time and eliminating the need to switch between multiple platforms.

  • Meeting Tracking: 

HubSpot automatically logs Zoom meetings as activities, ensuring that your sales team can keep track of important client interactions. This comprehensive record-keeping is invaluable for future reference and follow-ups.

  • Enhanced Customer Engagement: 

Zoom's features, such as screen sharing and video conferencing, provide a more engaging and interactive experience when communicating with leads and clients.

4. LinkedIn Sales Navigator Integration:

LinkedIn is a powerful platform for B2B networking and lead generation. Integrating HubSpot with LinkedIn Sales Navigator allows you to:

  • Access Rich Lead Data: 

With this integration, you can view LinkedIn profiles and gain valuable insights about your leads directly from HubSpot. This includes job titles, company information, and mutual connections, giving you a comprehensive view of your prospects.

  • Streamline Prospecting: 

Easily import LinkedIn leads into your HubSpot CRM, saving you the time and effort of manual data entry. This ensures that your sales team has access to the latest information and can start nurturing leads immediately.

  • Engage More Effectively: 

By knowing your leads' interests and activities on LinkedIn, you can tailor your outreach and engage with them in a more personalized and relevant way, increasing the likelihood of conversion.

5. Wistia Integration:

Video marketing has become an indispensable tool for sales and marketing teams. Integrating Wistia with HubSpot empowers you to:

  • Embed Videos Seamlessly: 

With this integration, you can easily embed Wistia videos into your HubSpot email campaigns, landing pages, and blog posts. This visually engaging content can captivate your audience and convey your message effectively.

  • Track Video Engagement: 

Gain insights into how your audience interacts with your videos. HubSpot's analytics paired with Wistia's video tracking capabilities provide data on viewer engagement, helping you understand which videos are most effective.

  • Personalize Content: 

Use video data to segment your audience. You can tailor your follow-up emails or recommendations based on the videos leads have watched, increasing the chances of conversions.

6. Zendesk Integration:

Exceptional customer support is essential for retaining and satisfying customers. Integrating Zendesk with HubSpot offers several advantages:

  • Seamless Ticketing: 

When a customer inquiry or issue arises, the integration allows you to create Zendesk tickets directly from HubSpot. This streamlines your support process and ensures that all customer requests are addressed promptly.

  • 360-Degree View: 

HubSpot and Zendesk integration provides your sales and support teams with a comprehensive view of each customer's interactions. This enables personalized interactions and helps you anticipate and address customer needs proactively.

  • Automated Workflows: 

You can set up automated workflows that trigger actions in response to customer support requests. For instance, if a customer submits a specific type of request, you can automate follow-up actions like sending a knowledge base article or scheduling a call.

7. Google Workspace Integration:

Google Workspace, formerly known as G Suite, is a suite of cloud-based productivity tools including Gmail, Google Docs, Google Sheets, and Google Calendar. Integrating Google Workspace with HubSpot enhances your team's productivity by centralizing communication and document collaboration. You can easily schedule meetings, share documents, and communicate with team members—all within HubSpot. This integration eliminates the need to switch between multiple platforms, streamlining your workflow.

8. Shopify Integration:

If you operate an ecommerce business, integrating HubSpot with Shopify is a gamechanger. It enables you to gain a 360-degree view of your customers by syncing e-commerce data with your CRM. With this integration, you can track customer behavior, such as product views and purchases, and use this data to create highly targeted marketing campaigns. For instance, you can send personalized product recommendations to customers based on their browsing and buying history, increasing the likelihood of repeat purchases.

9. SurveyMonkey Integration:

Gathering customer feedback is vital for understanding their needs and improving your products or services. SurveyMonkey is a popular survey and feedback platform. By integrating HubSpot with SurveyMonkey, you can seamlessly create and distribute surveys to your contacts. The collected data is automatically stored in HubSpot, allowing you to segment your audience based on survey responses. This segmentation is valuable for tailoring your marketing messages and providing more personalized customer experiences.

10. Slack Integration:

Effective communication is the backbone of successful sales teams. Slack is a popular team collaboration tool that facilitates real-time messaging and file sharing. When integrated with HubSpot, Slack ensures that your sales team remains connected and informed. You can set up notifications to alert team members about important activities, like when a new lead is assigned or a deal reaches a critical stage. This integration promotes better collaboration and keeps everyone on the same page, ultimately helping you close deals more efficiently.


HubSpot's flexibility and scalability are further enhanced by these top-notch integrations. Whether you're looking to improve your email marketing, enhance customer service, or optimize your e-commerce operations, there's an integration that can help. By leveraging these integrations, you can supercharge your sales processes, increase productivity, and drive growth for your business. Explore these options and find the ones that best align with your sales goals and strategies to take your HubSpot experience to the next level.

Niranjan Reddy
Niranjan Reddy leads Hermitcrabs, Inc, an B2B Tech Inbound Marketing agency and eCommerce Agency, Google Certified & HubSpot partner. Who specialize in helping some of the world's largest B2B enterprise tech, tech Start-ups, professional service, and pharmaceutical companies increase and nurture their sales and marketing pipelines. Hermitcrabs, core services include inbound marketing, sales enablement, account-based marketing, modern lead generation digital strategies and web development in HubSpot COS, Wordpress, Magento, and Shopify.