Posted February 03 by Niranjan Reddy
Feb 03 by Niranjan Reddy

HubSpot Integration for Marketers

HubSpot Integration for Marketers HubSpot Integration for Marketers

Are you a marketer? Have you ever worked on a project, where you had to toggle between varied applications and software programs? Indeed, you had to plug data from one system to another or you might have faced trouble with plugging in and rewriting the same content, again and again, to make sure that it was in multiple locations.

Indeed, some people have the patience and time to carry out these types of relentless work. It is most critical and common to the success of your business. These mundane tasks are to be done.

But what if there is a method to connect your software to the applications you use in a way that associates them successfully? When this happens, all your data would live in a sole location without the requirement of any manual entry. If those applications do not come with the software itself. Sounds nice, isn’t it? If your Marketing team uses the HubSpot Marketing Hub, there is a solution for you. This solution is called Integration.

What are Integrations?

Integrations associate your software with third-party applications. In turn, they can share information. They share data from one system to another which offers you more options and features when using your software.

Why Use Integrations?

Integrations simplify and solve your requirement for new software as your business evolves and grows. Integrations permit you to keep the system you presently use by simply adding connections to third-party applications to improve system functionality. It will provide extra features that you need but are not able to build within your software.

With the help of integration all through your systems, you can authorize your organization to complete many tasks on your software as you improve its functionality. This is particularly helpful as your business improves since your requirements keep changing. Indeed, the software you have been using right from the first stage of your business will have the functionality you need. However, as your business grows, you will need additional applications to provide you with the facilities and features.

There are varied kinds of integrations. Each of them has particular functions to help meet varied requirements. Some integrations have different functions. It means that they could technically fit into varied categories as they serve more than a single crucial purpose. Other integrations carry some specific functions alone.

Marketers Should Know About HubSpot Connect:

When Talking about HubSpot Integration, marketers should be aware of HubSpot Connect. It is nothing but an integration program with a simple purpose. The purpose is to bring together all tools you use. Also, it will help you keep them in one place. So, as a marketer, you need not have to log in and out of varied platforms. it is undoubtedly a handy feature for inbound marketers. Particularly, it will be of great help for inbound marketers using other software apart from HubSpot.

HubSpot Connect has been designed to make your experience with the marketing tool and CRM as effective and efficient as possible. As an inbound marketer, you can think of this tool as an ecosystem that features only top-tier technology as against a single piece of advanced software.

In recent times, the feature was given a major design and user experience upgrade. So, it is now even simpler to find, connect and integrate the tools that you already use with your HubSpot CRM. Here are some HubSpot Integrations that every marketer should know about:

1. Wistia:

With the integration of this tool with your HubSpot CRM, you can analyze your video data. In turn, you can see what makes your customers tick. You will be in a position to see video engagement on each contact record.

With this tool, workflows and lists are easily brought together. You can bring together email- gathering turnstiles in this tool using the lists in your HubSpot. In turn, you can directly send the contacts to a particular list on the basis of their interactions with your videos. Otherwise, you can use workflows to instantly roll out the upcoming video that your prospect should see. Thereafter, your sales representatives can be notified when their leads watch these crucial videos such that it is possible to close the deals.

2. Databox:

As a marketer, you might have heard about Databox. It is nothing but a KPI Reporting tool that every marketer requires. Indeed, HubSpot has its own reporting tool. So, you think whether Databox is essential. But, the thing to know is that Databox integration will complement your HubSpot reporting. The reason is that it will provide a live data feed and will make it simple for you to track your marketing KPIs from different sources at the same time. Keeping an eye on the whole acquisition path was never simpler before. This tool can then end alerts to Slack. It can then send you updates so that you can stay updated on metrics.

3. SurveyMonkey:

SurveyMonkey is a popular online survey tool you might have heard of. It now complements HubSpot Forms. Thankfully, HubSpot has associated this tool within its Connect Feature. In turn, it permits you to integrate surveys into your marketing techniques. As a result, you can gain deeper insights into your contacts. For instance, you can categorize contacts on the basis of their responses. Then, you can seamlessly pass on their details to your sales department. Thereafter, the sales department people can manage content preferences such that respondents get to see only the topics that they wish to see.

4. Drift:

Drift is a tool that will help you with better sales conversations. When you integrate Drift with HubSpot, you can converse with people when they browse your website. Also, you can extend your help to them. Nevertheless, you can get to see all the activities right in the contact timeline of your HubSpot CRM. Drift gets together with slack and permits you to communicate with visitors on your website irrespective of your location.

5. AdEspresso:

As an inbound marketer, you might be making effective use of the social media accounts of your business. You can enhance your Facebook advertisements with AdEspresso. So, this is a tool that every marketer should have these days.

Manual uploading of customer lists can bring up errors and it is time-consuming as well. But, when you integrate your HubSpot Account with AdEspresso, you can sync with ease, keep an eye and can automate your custom audiences. Also, you can lead advertisements by uploading prospect or customer lists straight onto your Facebook Ad Platform. In turn, you can instantly work to target them with your ads. As a result, you can save time as you need not have to manually upload lists.

Apart from these tools, integrating many other apps with your HubSpot CRM can improve your efficiency as a marketer. Examples include Shopify,, Atomic AI and Seventh Sense.

How To Integrate Apps with HubSpot?

The integration of any app with your HubSpot CRM can be done by following a simple five-step process. Here are the steps detailed:

1. Search:

The first thing you will have to do is to search for the app that you wish to install. You can do this search at the HubSpot marketplace. From the search results, you can separate out the apps that are not harmonious with your HubSpot plan. Even, this filtering can be done with ease by clicking on the option called “Compatible with my plan” below “Compatible HubSpot Plans”.

2. Review:

Before you download any app to integrate with your HubSpot, it is better to review the app. Scroll downwards to gain a complete understanding of what the app does. Also, do not forget to go through the compatibility requirements and features of the app.

3. Pay:

Indeed, you can find free apps. However, if you have shortlisted an app with a price tag, you should decide on the pricing model you want. You can find the cost details under the requirements section. While some apps are free, some are available both in free and paid editions. So, you can choose one based on your convenience. If you feel that an app will be of great help to your business, you will undoubtedly be ready to pay a cost for the app. So, in this step, you will have to choose a payment method and pay for the app.

4. Approve:

Once you have paid, you should do something before moving on. you might have to watch out for any permissions required. So, go through the information below and the pricing details. Make sure that the app permissions you give will be safe and not harmful for your business.

5. Connect:

The final step in this process is to scroll back up and press the “Connect app” option. If you need more guidance on setting up the app. You have an option. It is to click on “view setup guide.” When you click on this link, you will get particular guidance on setting up the app that you are presently working with.


HubSpot Integration will be of great help to your inbound marketing strategies. Make sure to choose the right apps and integrate them with your HubSpot to reap a lot of benefits.

Niranjan Reddy
Niranjan Reddy leads Hermitcrabs, Inc, an B2B Tech Inbound Marketing agency and eCommerce Agency, Google Certified & HubSpot partner. Who specialize in helping some of the world's largest B2B enterprise tech, tech Start-ups, professional service, and pharmaceutical companies increase and nurture their sales and marketing pipelines. Hermitcrabs, core services include inbound marketing, sales enablement, account-based marketing, modern lead generation digital strategies and web development in HubSpot COS, Wordpress, Magento, and Shopify.